Check out this 1904 article by scott on the psychology of advertising in atlantic magazine speaking of harry hollingworth he was really behind the use of effective advertising. This article the first of a series of studies of modern advertising has been written by walter d scott assistant professor of psychology in northwestern university the editors the only . Thinking vs feeling the psychology of advertising advertising has shaped our society it has become part of the global culture and is deeply ingrained in our society its the pretty pictures of happy families next to housing developments its our favorite celebrities using new beauty products. What is the psychology of advertising basically the psychology of advertising is the combination of many different interests and variables that seek to predict the psychological trends of consumerism advertising is now not limited to magazines newspapers radio television or even the internet. Consumer behavior involves services and ideas as well as tangible products the impact of consumer behavior on society is also of relevance for example aggressive marketing of high fat foods or aggressive marketing of easy credit may have serious repercussions for the national health and economy
How it works:
1. Register Trial Account.
2. Download The Books as you like ( Personal use )